Branding
As the supporters group gained members and looked to expand it’s promotional materials the exiting logo mark faced some legibility challenges at scale and lacked the vibrancy of the growing club. I developed a number of revised badges that would better represent the grit, history, and boldness of the supporters group. This logo has been used across print, web, as well as various apparel.
FA cup illustration
To celebrate Arsenal's first FA cup championship since 2005 I developed a scripted type illustration using Arsenal's motto "Victoria Concordia Crescit" or victory through harmony. Since then, I have worked on a number of promotional pieces, including business cards, shot glasses, and shirts, as well as their annual membership scarves.
Member scarves
Each season the supporters club would sell an updated scarf design to celebrate the team and the new EPL season. I have created scarf designs for numerous seasons as well as supporting designs for various other accessories to support the campaign.
